Project Details
- Up and coming country artist Jason Sturgeon was performing at the American Quarter Horse Congress
- We wanted to find a way to generate as much buzz as possible at the event since the horse world are primarily hardcore country fans
- we assembled a street team to spread flyers about the performances and also the prize pack
- We also built online landing pages to facilitate signups from email blasts and for signups from our social media
Strategic Partnerships
- we created strategic alliances with the American Quarter Horse association to play the event and for them to allow us to create a street team at their event
- we also created a strategic alliance with Boot Barn who provided items to give away
Goals
- generate buzz throughout and during the Congress
- reach country consumers and make multiple impressions
- collect as much fan data as possible including email addresses and zip codes so we could reach out to them again in the future
Results
- We generated over 2500 new email addresses of core country fans
- made numerous impressions at the event with event-goers
- made great relationships with our partners
- American Quarter Horse Association allowed us to send an email promoting Jason performances and our contest to their mailing list of over 1,000,000
