Becomes First Country Artist to Ink Representation Deal with the Full-Service Sports Marketing Agency
Nashville, Tenn. — Country music recording artist Matt Stillwell and Kevin Harvick Inc. (KHI) have announced a partnership that will help drive growth and innovation in the area of corporate sponsorship and branding. Stillwell is the first music client signed to the KHI roster primarily consisting of auto racing and professional athlete management. Under the agreement, KHI plans to use their extensive experience through their NASCAR relationships and cohesively extend them into the country music genre.
KHI, co-owned by NASCAR Sprint Cup Series driver Kevin Harvick and his wife, DeLana, is renowned in the motor sports world not only for its on-track success, but also for its efficacious and innovative sponsorship relationships. In its NASCAR operations, the company has demonstrated expertise in marketing through sponsor activation, sales and promotion, event management, advertising and public relations. More recently, KHI transferred its primary concentration to athletes and sponsors in and out of the auto racing industry, including Harvick, Donald “Cowboy” Cerrone (MMA,) Jeff Burton (NASCAR,) and Jason Gore (PGA.)
“I had the opportunity to meet Matt at one of our Foundation events last year and really enjoyed his music,” said Harvick. “He has a passion for country music that can be seen both on and off the stage, which is why we are very happy to have the opportunity to work with him.”
Stillwell adds, “I am more than excited to be a part of what Kevin and DeLana Harvick are doing. They are great people. The possibilities are endless and I am pumped to be moving forward with KHI.”
Matt Stillwell broke into the country music scene with his single “Shine” debuting at #25 on iTunes country chart and the accompanying music video reaching #5 on CMT Pure and breaking into the Top 10 on GAC’s Top 20 Country Countdown. Stillwell has been touring in his custom wrapped bus called “The Mule” across the country headlining his own shows, as well as opening for country superstars such as Dierks Bentley, Jason Aldean, Gloriana, Luke Bryan, Blake Shelton and performing at huge music festivals like Country Thunder. Stillwell is managed by Rusted Truck Ranch. Plans for a new album release are currently in the works. For more information, please visit www.mattstillwell.net.
About Kevin Harvick Inc.:
Kevin Harvick Inc. (KHI), located in North Carolina, is a full-service athlete representation and sports-marketing agency whose staff offers more than 30 years of combined experience in the highly competitive and ever-evolving sports-marketing industry. KHI management possesses many years of expertise in managing the careers of race car drivers, in addition to owning and operating multiple NASCAR Camping World Truck Series and NASCAR Nationwide Series teams that amassed three championships and dozens of wins. Proficiency in managing the day-to-day operations of teams and drivers at the top levels of NASCAR has lent KHI the keys to effective marketing through sponsor activation, sales and promotion, event management, advertising and public relations. In recent years, KHI shifted its core focus to working with athletes and sponsors in and out of the auto racing industry, including Kevin Harvick (NASCAR), Donald “Cowboy” Cerrone (MMA), Jeff Burton (NASCAR) and Jason Gore (PGA). KHI continues to expand its portfolio of athletes, enabling it to provide sponsors with opportunities to expose their brands across multiple sports platforms via a singular agency relationship. KHI does not represent or solicit student athletes. For more information please contact Josh Jones, Director of Business, at 336.992.2998 or via email jjones@kevinharvickinc.com.
KHI, co-owned by NASCAR Sprint Cup Series driver Kevin Harvick and his wife, DeLana, is renowned in the motor sports world not only for its on-track success, but also for its efficacious and innovative sponsorship relationships. In its NASCAR operations, the company has demonstrated expertise in marketing through sponsor activation, sales and promotion, event management, advertising and public relations. More recently, KHI transferred its primary concentration to athletes and sponsors in and out of the auto racing industry, including Harvick, Donald “Cowboy” Cerrone (MMA,) Jeff Burton (NASCAR,) and Jason Gore (PGA.)
“I had the opportunity to meet Matt at one of our Foundation events last year and really enjoyed his music,” said Harvick. “He has a passion for country music that can be seen both on and off the stage, which is why we are very happy to have the opportunity to work with him.”
Stillwell adds, “I am more than excited to be a part of what Kevin and DeLana Harvick are doing. They are great people. The possibilities are endless and I am pumped to be moving forward with KHI.”
Matt Stillwell broke into the country music scene with his single “Shine” debuting at #25 on iTunes country chart and the accompanying music video reaching #5 on CMT Pure and breaking into the Top 10 on GAC’s Top 20 Country Countdown. Stillwell has been touring in his custom wrapped bus called “The Mule” across the country headlining his own shows, as well as opening for country superstars such as Dierks Bentley, Jason Aldean, Gloriana, Luke Bryan, Blake Shelton and performing at huge music festivals like Country Thunder. Stillwell is managed by Rusted Truck Ranch. Plans for a new album release are currently in the works. For more information, please visit www.mattstillwell.net.
About Kevin Harvick Inc.:
Kevin Harvick Inc. (KHI), located in North Carolina, is a full-service athlete representation and sports-marketing agency whose staff offers more than 30 years of combined experience in the highly competitive and ever-evolving sports-marketing industry. KHI management possesses many years of expertise in managing the careers of race car drivers, in addition to owning and operating multiple NASCAR Camping World Truck Series and NASCAR Nationwide Series teams that amassed three championships and dozens of wins. Proficiency in managing the day-to-day operations of teams and drivers at the top levels of NASCAR has lent KHI the keys to effective marketing through sponsor activation, sales and promotion, event management, advertising and public relations. In recent years, KHI shifted its core focus to working with athletes and sponsors in and out of the auto racing industry, including Kevin Harvick (NASCAR), Donald “Cowboy” Cerrone (MMA), Jeff Burton (NASCAR) and Jason Gore (PGA). KHI continues to expand its portfolio of athletes, enabling it to provide sponsors with opportunities to expose their brands across multiple sports platforms via a singular agency relationship. KHI does not represent or solicit student athletes. For more information please contact Josh Jones, Director of Business, at 336.992.2998 or via email jjones@kevinharvickinc.com.
